Here's a peek into my process...
There's a lot of thought behind the ideas which inspire the design and Brands are competing for anything that will distinguish them from the pack. I was lucky to engage in one of the most thought provoking projects ever imagined. Here is a concept to bring brands together in an expo-like forum and allow consumers to experience their products, services, and technologies during the design phase allowing for immediate customer feedback. We set out to organize this innovative retail experiment into over 1.5 million sq. ft. of space.
The following presentation is an example of the depth and breadth of the thinking put into making sure the experience of a project is well thought, organized and presented. It's also a testament to the importance of collaboration and endless hours of hard work and dedication to an idea that otherwise would never have been realized.